LibGuides: Marketing: Consumer &amp; Product Trends

Consumer Research

Statista This link opens in a new window
Find statistical data on over 80,000 topics from more than 22,500 sources in four languages: English, Spanish, French and German.
Mergent Intellect This link opens in a new window
Mergent Intellect is a highly flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence. Coupling Mergent's expertise in developing products for the reference marketplace with D&B®'s private company database, Mergent Intellect offers new and existing clients a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.

Consumer Expenditure Survey (U.S. Census Bureau)
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. This is the only federal survey to provide information on the complete range of consumer expenditures and incomes in the United States.

data.census.gov
Contains statistical data (population, housing, economy, and more) for specific states and cities.
MarketingCharts
MarketingCharts is a commercial website and newsletter published daily to serve the needs of marketing professionals looking for the latest trends and data. They provide reports on the marketing/advertising and retail/ecommerce industries.

Roper iPoll
Contains thousands of questions and answers from national public opinion surveys from as far back as 1935, covering a wide array of social and political topics as well as economic issues.
Pew Research Center
Provides reports on attitudes, behaviors, issues, trends, public opinion surveys & analysis.
American Customer Satisfaction Index
The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.