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Marketing

This guide is designed to help you research topics in marketing. Using the left navigation you can find:

  • reliable sources of news about the advertising industry

  • historical information about advertising agencies

  • historical information about famous brands

  • company and industry information as well as consumer trends 

 

Questions? Contact the librarians!

1968 magazine ad for Campbell's Soup tote promotion
 
  Daniel Yanes Arroyo, licensed under CC

Top Resources

Just for Fun

Check out the Mad Men series on DVD to get a dramatized look at the advertising world in the 1950s to 1960s. The library owns Seasons 1-6.