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Marketing

Advertising Market Research

The Entertainment, Media & Advertising Market Research Handbook can provide you with information about the biggest advertisers and ad agencies, annual spending in various media, local advertising analyses, a list of marketing blogs, plus a whole lot more! The Library offers access to the following volumes/years:

Find Advertising News in Business Databases

These library databases include articles from advertising and marketing newspapers, trade journals and academic journals:

Find Advertising News in Newspaper Databases