This page provides lists of sources available through Perkins Library for your BUS 453 assignment. You will find links to reference books, indexes of industry and trade publications, books, and websites that can help you find information on marketing campaigns, companies, and advertising agencies and personnel.
This will be one of the best sources for your BUS453 assignment. Each essay in these volumes is aligned to the strategic marketing framework, including the historical context of the campaign, the target market, competition, marketing strategy, and the outcome; just about all the background information you'll need.
These databases will be useful to locate articles about companies and their marketing campaigns, advertising agencies, news about the campaigns such as awards won. They include industry publications like Advertising Age, AdWeek, BrandWeek as well as many other other trade magazines and journals.
Here are some websites that provide information on campaigns and the advertising business: